Mobile Friendly Websites

There are several approaches to creating a mobile-friendly web presence. They are usually divided into three types, each of which provides a different experience for mobile users.

Responsive

The page (URL, HTML, images, everything) remains the same, but the CSS gives different rules based on browser width.

RESS, adaptive or dynamic serving

The URL remains the same, but the server sends different HTML and CSS based on what type of device is requesting the page.

Separate mobile site

Usually hosted on a subdomain (e.g. m.domain.com) or sometimes a subfolder (e.g. www.domain.com/mobile), but it can also use the same URLs as the desktop site and simply serve different HTML (called dynamic serving) to desktop and mobile visitors based on user agent.

If the mobile site uses different URLs, they are often kept parallel with their desktop counterparts (e.g. www.domain.com/first-page and m.domain.com/first-page), which allows for smooth redirects based on user agent. But since it's a separate set of pages, the options are unlimited. You could choose to have a completely different site structure, in which case the mobile URLs might necessarily be different.

Every website we build is responsive as standard, so it works on every device from one set of pages.