Pay Per Click Campaigns

Customised PPC campaigns

Pay Per Click (PPC) campaigns involve a marketing campaign that you only pay for per user that clicks to visit your website.

PPC gives you immediate results, but a campaign needs expert management to perform. We work on your Click Through Rate (CTR) and Cost Per Click (CPC), and track conversions so you can see the increase in sales and enquiries the campaign brings.

Google Ads

We specialise in Google Ads PPC campaigns, meaning that when a user searches for keywords or search terms that we've defined, they are guaranteed to see your website advert.

Acronyms & jargon

• PPC – Pay Per Click
• CTR – Click Through Rate
• CPC – Cost Per Click
• CPL – Cost Per Lead
• DKI – Dynamic Keyword Insertion
• Impressions – how many times your advert was shown
• KPI – Key Performance Indicator