The Most Important Features of Brochure Web Design

2020 demonstrated the importance of having an engaging and credible online presence when almost 100% of UK businesses were forced to shut their doors and move online due to the Coronavirus pandemic. Did you lose out on business because your products or services weren't visible online? If so you're not alone.

Many businesses without an established online presence struggled to survive as they failed to connect with new online audiences. Brochure web design is an excellent way of futureproofing your business and staying competitive in a saturated market. We've put together a list which illustrates the benefits of a brochure website.

Great content

A brochure website is a striking digital showcase of your business's products or services. Unlike an eCommerce web page which sells products or services, the purpose of a brochure website is to increase leads and to provide a way of contacting the business.

It is an 'all in one' read which educates new and existing customers about the business. Brochure websites will likely contain a homepage, menu, product listings, testimonials, gallery and always a contact page. Easy navigation is vital for a great user experience. As a tool of education and engagement, brochure websites contain readable and clear content. The copy itself must be relevant, compelling and persuasive. Professional photography will help your products or services pop, and testimonials and photos enable the business to build trust and credibility with customers.

Visual design

A brochure website shares many visual similarities with a print brochure you would receive through the letterbox. Yet unlike its paper counterpart, brochure websites are not limited by print formatting, ink or delivery costs. This gives designers the creativity to give your user a spectacular viewing experience.

Having a brochure website which is bespoke and curated for your individual business is particularly important to stand out in a competitive market. Think about what design features draw you in, what colours work best online and what your competitors' websites look like. You might incorporate your brand logo or colours into the design, or develop a signature look which illustrates your business perfectly.

Responsive design

Brochure websites are responsive, meaning they automatically adapt their format to a desktop, tablet or smartphone and don't require zooming and pinching to read like PDF files. Since they are page-based, brochure websites can be distributed via web link across multiple channels, from Twitter to email marketing. This is great for creating backlinks and is vital for user experience.

Interactive

Since brochure websites are online and accessed via a browser they are shareable and accessible 24/7, making them a really cost-effective promotional tool for your business. Clickable links enable interaction between the reader and the brand. Calls to action like these are essential to turn prospects into customers.

Performance

Brochure websites are designed with both users and search engines in mind. They are performance-friendly and SEO optimised so they will rank highly in search engines and be visible to your audience. Images must be high-quality and compressed for content to load quickly. By making the website easy to navigate, engaging and unique, visitors are retained for longer, which boosts traffic by telling search engines that your site is relevant.

A must!

Whether you are looking to add to an existing site or build a new brochure website for your business, brochure web design is a hassle-free and cost-effective way of increasing your online presence, driving traffic to your website and ultimately generating new leads and customers. Get in touch with our team to discuss how we can help you boost your business with a bespoke brochure website.